
A History
The company began its life as an optical manufacturer, Japan Optical
Industries Corporation, in 1917 producing lenses for microscopes,
surveying equipment and binoculars. In 1932 they started selling
cameras lenses using the brand name Nikkor. During World War II it
was involved with lenses for military purposes like bomb sights,
binoculars, and periscopes. It was only after the war when it had
returned to civilian production that it developed it first camera in
1048, the 1.
Like many firms during the post-war era it struggled for identity,
both within Japan and internationally. But they also had to
struggle with its own production abilities. Optics had always been
its specialty and while Nikkor lenses continued to receive a
positive reception; the I was another issue and was quickly
replaced by the M in 1949. It wasn't until the SP
Rangefinder appeared in 1957 that the company was recognized as a quality
international brand.
The F series, introduced in 1959, utilized many aspects now common
in camera equipment like interchangeable lenses, light meters, range
finders, electronic shutter control and film advance. The brand then
quickly became popular with professional photographers. Quality
manufacturing techniques kept them at the top rung of camera
production until other companies came out with auto focus features.
In the 1960's they began making 8mm film cameras, shifting over to
video cameras in the 1980's. Then in 1988 they officially adopted
the name of their camera brand. They began working with digital
cameras in the early 1990's, mostly for the NASA Program. Camera
markets remained competitive until 1999 when they came out with the
first affordable, picture quality producing digital camera. In the
mid-2000's they stopped producing film using cameras, except for
the F6, and surged ahead in the digital camera field with the
D series.
Considering its initial optical niche, the company still produces quality
lens products from binoculars, microscopes, range finders which are
now laser equipped, medical and ophthalmic equipment, rifle scopes,
eye glasses and sunglasses. With the development of computer
technology they also moved into the printer and scanner fields,
quickly adapting that to digital technology and digital film
scanning as well as developing photo editing software. Utilizing its
long experience in the photographic enlargements the company is also
active in producing steppers for manufacturing integrated circuits
since the early 1980's.
Most of their manufacturing plants have moved to Thailand, with
some facilities remaining in China and Indonesia. The original space
has more than doubled in size and nearly quadrupled in employees.
The major facility in Thailand is responsible for the production of
a wide range of products. This includes optical parts, plastic molding, metal processing and more. Since 2009, the Thailand
location also makes all of the company’s DX format DLSR
cameras.
With its long history of research and development and continued
interest in the scientific fields, the company continues to remain at the
cutting edge of digital photography with advances now occurring
every year instead every decade. Their corporate philosophy is
“Meeting needs. Exceeding expectations.”
Copyright Kevin Bloore 2009 |